Brand DNA

The Long & Foster All-Inclusive Real Estate Experience

At Long & Foster, we have transformed the homeownership journey with an All-Inclusive Real Estate Experience centered around our agents and their clients. With a team of uniquely qualified specialists, we work closely together so that our agents can deliver a streamlined, stress-free experience for their clients. From Mortgage, Home Inspection, Title and Insurance, to Moving, Property Management and beyond, we do it all. We not only pioneered the concept, we have perfected it.

The All-Inclusive Real Estate Experience. It’s the one way we think about real estate.

Story

Our story reflects our strategy and voice. It explains how we do what we do.

Since 1968, we’ve seen a lot of change in the real estate industry. But the one thing that remains, homeownership is still a journey – and a complicated one at that. While there’s no instruction manual or roadmap for how that journey unfolds, there is a better way forward.

At Long & Foster, the homeownership journey comes with a team of passionate experts to navigate the twists and turns, the contracts and closings, the milestones, the moves, and everything in between. A team to calm the waters of uncertainty and help our clients find joy in the integrated nature of every transaction.

We aren’t just handing over the keys to a house, we’re laying the foundation to make it a home.

Narrative

Our narrative explores why and how we do what we do.

“You know it when you feel it.
When something just clicks.
No words.
No explanation.
Just a sense of belonging.

It happens the moment you walk into that one house on that one day, knowing it’s the one.

But after finding the one, come the many.
The many steps.
The many calls.
The many signatures.
The entire journey that stands between finding your dream home,
and making it yours.

Imagine if the many felt more like one.
One agent who could orchestrate every transaction.
One team in lockstep with your every move, and one real estate company who can do it all.
From Mortgage, Insurance and Inspection, to Title, Moving, and Property Management, you’re covered every step of the way.

That’s our All-Inclusive Real Estate Experience.
It’s the difference between finding the one, and making it yours.”

Brand Pillars

Our pillars are the foundation of our brand.

1

A proven 50+ year legacy of regional dominance

2

Unmatched ethical standards and expertise

3

An unbreakable culture of real support and care

4

Long-term relationships beyond the transaction

Vision

To be the trusted real estate partner that empowers and guides people towards the American dream of homeownership.

Core Values

Respect
Listen
Participate
Take ownership
Be real

Mission

Long & Foster transforms the homeownership journey with an all-inclusive, streamlined experience centered around agents and their clients. Through close collaboration and team accountability, we provide expert guidance and uphold the highest level of service to empower clients to make confident real estate decisions. Our commitment to professional and ethical standards, coupled with genuine support, makes us the destination for agents who want to grow their business.

Tagline

Our tagline captures who we are, what we do, and why we do it.

For the love of home.

“For the Love of Home” answers why we got into real estate and the care we have for our clients.