Logos
Primary Stacked Logo
Long & Foster Real Estate
Our stacked logo is our primary logo. It appears on all Long & Foster signs and should be used for all things pertaining to Long & Foster Real Estate.
Long & Foster Companies
NOTE: Not provided L&F Companies logos
Our Companies logo should be used on materials that specifically pertain to Long & Foster Companies.
NOTE: Not provided L&F Companies logos
Secondary Horizontal Logo
Long & Foster Real Estate
Where space does not allow the use of the stacked logo our Horizontal Real Estate logo should be used on materials that specifically pertain to Long & Foster Real Estate.
- Social Media
- Mobile screens
- Web elements
- Narrow print layouts
Long & Foster Companies
NOTE: Not provided L&F Companies logos
Where space does not allow the use of the stacked logo our Horizontal Companies logo should be used on materials that specifically pertain to Long & Foster Companies.
- Social Media
- Mobile screens
- Web elements
- Narrow print layouts
NOTE: Not provided L&F Companies logos
Cobranded Logo Lockups
Agents & Partners
When pairing our logo with another, a rule is used as a separator between the two. Please note 60% | 40% ratio is the preferred sizing relationship, however depending on the visual weight of the partner logo, the sizing can be more evenly distributed.
Forbes Global Properties
The Forbes Global Properties logo can only be used to advertise properties at and above $1.5 Million.
Forbes Tagline
Use the name and logo with our name or logo, never by itself. You may refer to the company as follows,
- “A Forbes Global Properties member”
- “An exclusive member of Forbes Global Properties”
Use disclaimers as follows,
- “[Company name] is an exclusive member of Forbes Global Properties. Forbes® is a registered trademark used under license.”
- “[Company name] is an exclusive member of Forbes Global Properties in [your location]. Forbes® is a registered trademark used under license.”
Vertical Lockup
Need copies of thumbnails separate from Word document.
Clearspace should equal the height of the “L” on both sides.
Horizontal Lockup
Clearspace should equal the width of the “L” on both sides.
Sizing & Clearspace
Sizing
To maintain the integrity of the logo, please adhere to the size requirements for our standard logo in various formats.
Minimum Size
- Print 1” wide
- Digital 150px wide
Approximate Print Size
- US Paper 2” wide
- Tabloid 2.75” wide
- Poster 7.5” wide
Approximate Video Size
- 16:9 45% width of frame
- 9:16 80% width of frame
Clearspace
To avoid visual clutter, it is important to maintain a comfort zone around the logo. No copy, imagery or other graphic elements should infringe upon this area, nor should the logo as part of a headline or sentence.
Stacked Logo
Allow for space equivalent to the width of the “O” on all sides.- Min. Print 0.5” wide
- Min. Web 78px wide
Horizontal Logo
Allow for space equivalent to the width of the “O” on all sides.- Min. Print 1” wide
- Min. Web 150px wide
